Face and health data policy
Last updated October 3, 2026
This page covers your face photos from the PERBETE camera and your health answers in the quiz. Both are optional: you can skip the camera and any health question. We treat your face photos, and the numbers our camera measures from them, as health data too. This page is also our Consumer Health Data Privacy Policy under Washington's My Health My Data Act and Nevada law.
Your health answers
We treat these quiz answers as health information: skin concerns and conditions (for example acne, redness or eczema); pregnancy, breastfeeding or plans to get pregnant; allergies and sensitivities (food, cosmetics, metals, hair dye) and anything you type about them; whether you or a family member has had skin cancer; your skin tone (Fitzpatrick type) and ancestry region; and the free-text box at the end, where you might mention a medicine. The products you save to your shelf, or show us you bought, can also hint at your skin or health, so we treat them the same way. It comes from you (your answers, photos and saved products), from our camera's reading of your photos, and from your device (the place you pick, or a rough area from your internet connection, for the weather).
Your face photos
Only if you slide to agree: a few photos of your face (we keep up to three), and numbers we measure from them (estimated age, a gender estimate, skin tone, and photo quality). We also keep the answers you choose afterwards, so we can see where the camera was wrong.
What we never collect
We never keep a map or a fingerprint of your face. To read a photo, our server finds your face and where a few features are, such as your eyes and nose, for a moment in memory. It uses them to cut out the face area and check which way your head is turned, then keeps none of them. If you skip the camera, nothing from the camera is sent at all.
How we use it
Your health answers decide which ingredients and products we suggest, and which we leave out. For example, a pregnancy answer changes which ingredients we flag, and a skin cancer answer leaves out products with an ingredient that has an official cancer classification. The free-text box does not change your suggestions today; we read it to make the quiz better. Your photos fill in answers you can change and help make our camera more accurate. We keep your photo together with your answers, your location and that day's weather to improve our recommendations. If you sign in, we save your answers so they follow you to other devices. We also keep a de-identified copy of each finished quiz, with no name and no link to you, to improve our suggestions, and we never try to find out whose it is. We do not use any of this to identify you.
How you say yes, and how to take it back
One yes covers your face photos and your health answers. On the camera screen, it's the slide that saves your answers and starts your AI skin read. If you skip the camera, it's the Agree and see my routine button and the line under it. If you sign in first, the line under the sign-in button covers your health answers, and your face photos always get their own slide on the camera screen. Each of these lines names this policy and says what we use the data for, who handles it and how to take your yes back. You can take your consent back at any time by emailing privacy@perbete.com. From then on we stop collecting face photos and health information from you, and we delete what we hold unless the law requires us to keep it. De-identified quiz copies have no link to you, so they stay.
Who gets it
We never sell, rent or trade your face or health data, and we never pay or reward you for face photos. We don't use it or share it for ads, and we don't send it to brands, retailers or the stores we link to. We don't use it to decide anything about insurance, credit, housing or a job. Apart from the companies that run parts of PERBETE for us, we share it with no one. Those companies (our database and photo storage, our recommendation server, our website host, and the AI readers for product and purchase-proof photos you choose to send) handle it only to do that job, under contract, and may not use it for themselves. Our Privacy Policy, section 4, names them. We may also share it if the law requires it, or to keep someone safe. If PERBETE is sold, merged or moved to a new company, we will tell you first, this policy still applies, and face data is never sold.
How long we keep it
Face photos are deleted 3 years after your last visit, or sooner if you ask. That is the longest Illinois law allows. Health answers saved to your account stay until you delete them or your account. Answers kept only in your browser stay until you clear them. A de-identified copy of a finished quiz is kept with no time limit; it has no name and no link to you.
How to delete it
On My Page, under Privacy, tap Delete my photos and camera data. Photos are linked to your account when you are signed in on the browser that took them; after that you can delete them from any device while signed in. Otherwise, use the same browser you took the photos with. To delete your saved answers, delete your account on My Page, or email privacy@perbete.com.
Your rights
You can ask us whether we hold your face or health data, and ask to see it, fix it or delete it. You can also take your consent back. Write to privacy@perbete.com. We answer within 45 days. If we need more time, we tell you why within those 45 days and answer within 45 more. Deleted data can stay in our backups for up to 6 months before it is gone there too. If we say no, you can appeal at the same address, and Washington residents can also contact the Washington Attorney General if the appeal is denied. If you are 13 to 17, a parent or guardian can ask us to see or delete your information.
How we protect it
Photos are encrypted when sent and when stored.
If this changes
If we start collecting a new kind of face or health information, or using it in a new way, we will tell you in the app before that starts. Where the law requires your yes first (Washington's My Health My Data Act does, for any new kind of health data or any new use), we will ask for it before we start. Smaller changes show up on this page, with the date at the top.